Air France Instagram Influencer Marketing

For the summer vacation season, Air France aimed to promote their extraordinary discount offer, OH LALA, on flights. While typical flight ticket promotions usually rely on digital ads through portals or SNS banners, Air France sought a more distinctive approach.

To achieve this, Air France collaborated with Avocado Giant, a digital integrated marketing agency with extensive experience in promoting various international airlines, including KLM. Leveraging their expertise, they devised and executed a special digital marketing strategy for Air France.

Air France Digital Marketing Strategy

When promoting special flight offers, the first and foremost consideration is the target audience. Identifying where travelers and those interested in travel are congregating is crucial. The goal is to craft compelling content that will capture their interest and prompt action.

Air France OH LALA Special Offer Digital Marketing
(Source: Air France)

AvocadoGiant opted for a differentiated strategy by utilizing diverse digital content marketing instead of traditional and one-way digital advertising.

To deliver flight ticket special offer information in a fun and unique way, they created a range of content, from travel tips to detailed pricing guides. So, how did they match these various content types with the appropriate channels?

Air France X illust_jk Influencer Marketing

illust_jk Instagram Toon Marketing
(Source: illust_jk J Instagram)

One of our standout digital marketing strategies was the Instagram Toon collaboration with influencer illust_jkJ. Rather than simply presenting price information, we promoted Air France’s special offers through engaging Instagram Toons filled with Paris travel tips.

By delivering valuable Paris travel insights in a fun and unique Instagram Toon format, we captured the interest of those dreaming about Paris and those planning their trips. This approach naturally guided their curiosity from Paris travel tips to Air France’s special deals.

Air France x Travel Community Eudiny Branded Content Marketing

Eudiny Travel Community Content Marketing
(Source: Eudiny Facebook)

In addition to Instagram, we needed to target various travel channels. Avocado Giant leveraged the travel community Eudiny for branded content marketing, simultaneously distributing Air France’s special offers across multiple SNS channels.

Eudiny is a renowned travel community that everyone planning a trip visits at least once. It boasts popular social media platforms like Instagram and Facebook, which are frequently used by our main target demographic—people in their 20s and 30s

To cater to travelers looking for detailed travel deals, Avocado Giant created informative card news content. This was distributed across all of Eudiny’s social media channels. Understanding that users prefer to access a lot of information quickly and easily, we chose a format that allows them to view all the essential details at a glance.

Air France x Naver Blog Viral Marketing

Naver Blog Marketing for Top Portal Visibility
(Source: Naver Blog Kim Deopbap)

Air France x Naver Blog Viral Marketing Additionally, we conducted viral marketing using blogs to ensure that Air France’s special offers would appear prominently when related keywords were searched on portal sites.

Through travel information content provided by various bloggers, we effectively highlighted special airfare deals in a natural way. As a result, we achieved over 3,200 likes, 3,900 comments, and 900 shares, creating a buzz among travel enthusiasts.