Berocca YouTube Web Drama PPL Marketing- AVOCADOGIANT

Berocca YouTube Web Drama PPL Marketing

Berocca, Bayer Korea’s flagship product sold in pharmacies, traditionally had an older consumer base. Recognizing the need to expand its target audience to include the 20s and 30s demographic, Bayer Korea decided to explore influencer marketing for the first time.

To maximize brand awareness, influencer marketing company Avocado Giant selected mega YouTuber Korean Englishman for broad outreach and YouTuber Yoo Junho for targeting office workers.

But how did we approach young women?

Effervescent Vitamin Berocca Pharmaceutical Influencer Marketing Strategy

Advertising Pharmaceuticals with Strict Approval Processes (Source: Pharmaceutical Advertising Approval Official Site)

Advertising pharmaceuticals involves a stringent approval process, which is why most pharmaceutical companies have traditionally relied on familiar channels like TV commercials and newspapers. However, as times have changed, there was a growing need for pharmaceutical ads to reach new audiences through emerging channels.

Digital marketing agency Avocado Giant proposed an influencer marketing strategy that:
1️⃣ Doesn’t feel like traditional advertising,
2️⃣ Provides both entertainment and information,
3️⃣ Utilizes channels and content formats that the target audience regularly engages with.

This approach met all the necessary criteria and effectively expanded Berocca’s reach.

Berocca x YumKkot Branded Content Marketing

Influencer Marketing with Yumddaeng and Kkotbin
(Source: YumKkot YouTube)

To effectively target women in their 20s and 30s, it was crucial to collaborate with top creators who have high subscription rates and trust. We chose the YumKkot channel, featuring both Yumddaeng and Kkotbin, to enhance both visibility and likability.

Influencer Marketing with Yumddaeng and Kkotbin
(Source: YumKkot YouTube)

Influencer Marketing with Yumddaeng and Kkotbin
(Source: YumKkot YouTube)

Given their familiarity with online broadcasting, these influencers created engaging, story-driven web drama content, similar to the approach with YouTuber Yoo Junho.

The content humorously portrayed moments of fatigue in daily life while highlighting Berocca’s benefits, which resonated well with their predominantly female audience, driving high viewership.