Influencer Marketing with Yoo Junho for Berocca

Berocca YouTube Web Drama Marketing

Effervescent vitamin Berocca, traditionally enjoyed by middle-aged and older adults, decided to undertake its first influencer marketing campaign to expand its target audience.

To maximize target coverage, we partnered with top influencer Korean Englishman, known for his high recognition and viewership.

Learn more about the Berocca x Englishman Influencer Marketing Campaign

To specifically target professionals with a high demand for vitamins, we needed a YouTuber who was particularly popular among young office workers. We sought a YouTuber who was well-liked by office workers, entertaining, and capable of creatively integrating product PPL. Who did we choose, and what was the campaign about?

Berocca Influencer Marketing Strategy

Effervescent Vitamin Berocca Influencer Marketing (Source: Yoo Junho YouTube)

Is there anyone who needs vitamins more than Korean office workers, who are constantly fatigued? For Berocca, targeting professionals in their 20s and 30s was crucial in their effort to actively engage this young audience.

To reach this demographic, Avocado Giant, an influencer marketing agency, developed a strategy that involved:

1️⃣ Focusing on YouTube content formats most enjoyed by office workers.
2️⃣ Selecting YouTube channels frequently watched by office workers.
3️⃣ Crafting relatable content that resonates with office workers.

The solution was a web drama on the popular YouTube channel of creator Yoo Junho, who is well-liked among office workers.

Berocca x Yoo Junho YouTube PPL

Office Worker Yoo Junho Turns into a Zombie?!
(Source: Yoo Junho YouTube)

Office Worker Yoo Junho Turns into a Zombie?!
(Source: Yoo Junho YouTube)

Together with Yoo Junho, a creator popular among both men and women in their 20s and 30s, we produced a web drama depicting the struggles and fatigue of office life. This engaging format effectively highlighted Berocca’s benefits to the target audience.

The story revolves around office worker Yoo Junho, who is on the verge of turning into a zombie due to frequent overtime, work stress, and accumulated fatigue. The message conveyed is that effervescent vitamin Berocca is necessary to prevent this transformation.

Recharging Office Worker Energy with Berocca
(Source: Yoo Junho YouTube)

Recharging Office Worker Energy with Berocca
(Source: Yoo Junho YouTube)

Though not literally turning into zombies, the relatable situation is one that every office worker has experienced at least once. The humorous acting and charming production made this PPL ad video incredibly popular, achieving 83,000 views, 2,700 likes, and over 650 enthusiastic comments.

Berocca’s 2018 slogan, “Need an energy recharge? Berocca!” couldn’t have reached the 20s and 30s office worker demographic more effectively. The video is still available on Yoo Junho’s YouTube channel, so check it out if you’re curious!

Berocca x Yoo Junho Youtube Content Link