Eclips Plus Influencer Marketing

Eclips Plus
Influencer Marketing

Global food brand Maz, known for M&Ms, Maltese and Eclipse, and digital marketing firm Avocado Giant, which has consistently conducted digital marketing campaigns, have met again with Eclipse, who has returned to promote their new products.👏

Global Herb Candy Eclipse Plus
(Source: Eclipse Mint Instagram)

The new ECLIPSE PLUS herbal candies are here, featuring delightful Pear & Loquat and Honey & Lemon flavors. Unlike the classic strong minty ECLIPSE, these new flavors offer a subtle herbal aroma, a sweet and tangy taste, and a refreshing moist feel, making them an easy favorite for everyone.

Avocado Giant has leveraged these unique selling points in an influencer marketing campaign to effectively communicate the brand message of ECLIPSE PLUS as an everyday essential.

ECLIPSE PLUS Influencer Marketing Strategy

Given the importance of raising awareness for the new product without causing resistance, they opted for natural and seamless exposure to captivate the target audience and highlight the product’s features and brand identity.

To achieve this, Avocado Giant employed product placement (PPL) with mega YouTube influencers and collaborated with prominent Instagram influencers, including famous singers and MZ generation content creators.

Eclips Plus Influencer Marketing

YouTube Influencer Campaign: TEO Channel's YES OR HOT

The campaign kicked off with a PPL advertisement on the TEO channel, boasting about 650,000 subscribers.

The “YES OR HOT” show features a unique talk show format where guests must eat spicy food if they fail to answer questions. Hosted by K-pop idol Jeon So-mi, the show appeals to the 10s and 20s demographic with its exciting format. ECLIPSE PLUS was seamlessly integrated as the perfect refreshment after spicy food, showcasing its refreshing qualities.

ECLIPSE PLUS YouTube PPL
(Source: TEO YouTube)

Mega YouTube Campaign by ECLIPSE PLUS
(Source: TEO YouTube)

As of February 2024, this video achieved around 1.16 million views, 47,000 likes, and 1,200 comments, marking a significant success.

Eclips Plus Influencer Marketing

Mega YouTube Thursday Night with Cho Hyun-ah

Next, Avocado Giant collaborated with the “Thursday Night with Cho Hyun-ah” channel, which has about 600,000 subscribers.

This popular talk show blends themes of drinks, food, and music, with great chemistry between Cho Hyun-ah and her celebrity guests.

Popular YouTube Chennl PPL
(Source: Thursday Night with Cho Hyun-ah)

ECLIPSE PLUS YouTube PPL
(Source: Thursday Night with Cho Hyun-ah)

The PPL content featured singer Eric Nam, who naturally highlighted how ECLIPSE PLUS is perfect before singing or after a workout.

The video garnered around 420,000 views, 78,000 likes, and 344 comments, showcasing impressive engagement.

Eclips Plus Influencer Marketing

Instagram KOL Marketing

KOL stands for Key Opinion Leader and refers to certain specific characteristics in a specific field, such as singers or models. Eclipse worked with singer Lee Hae-ri, Transit Love 2 Park Na-eon, and MZ content creator Jenny Park for Instagram influencer KOL marketing.

Instagram Influencer Marketing by ECLIPS PLUS
(Source: Lee Hae-ri’s Instagram)

Instagram Influencer Marketing
(Source: Park Na-eon’s Instagram)

MZ Contents Influencer Marketing
(Source: Jenny Park)

These influencers showcased ECLIPSE PLUS in various everyday situations like recording studios and car rides, reinforcing the brand message of ECLIPSE PLUS as an essential item in daily life.

Eclips Plus Influencer Marketing

Instagram Social Page Marketing

Instagram Social Page Marketing
(Source: Instagram)

Lastly, Avocado Giant selected five popular Instagram pages known for recommending places to visit, trendy foods, and snacks.

They created informative content to promote ECLIPSE PLUS, carefully timing the uploads to maximize reach and brand recall. This strategy effectively introduced the product to a broader audience.