PlayStation Game Influencer Marketing with Purin

PlayStation, Ghostwire: Tokyo
YouTube Influencer Marketing

We live in an era where everyone watches YouTube. However, we also live in an era where everyone watches different things. This is because algorithms that are becoming increasingly sophisticated are only accessing content that suits their tastes.

So unlike in the past when marketing was conducted based on the number of subscribers, these days, influencers’ expertise and the interests of their fans are much more important.

The same goes for the gaming industry. People tend to look for content from gaming influencers first because they want to know about games they are interested in in advance. That’s why AvocadoGiant has teamed up with popular gaming YouTuber and influencer Purin for game influencer marketing!

PlayStation Game Ghostwire: Tokyo Influencer Marketing Strategy

Ghostwire Tokyo (Source: PlayStation)

Ghostwire: Tokyo is an exorcism action adventure game themed around urban legends in modern Tokyo. It has become a hot topic for its high-quality implementation of all of Japan’s famous ghosts.

In order to effectively introduce and raise awareness for the new PlayStation game Ghostwire Tokyo, digital integrated marketing agency AvocadoGiant planned a live broadcast with game expert YouTuber Purin.

It was because it could deliver vivid gameplay footage to the general public who are interested in games as well as feedback from game experts.

PlayStation Game : Ghostwire: Tokyo x Purin Twitch Live Stream

Purin is a gaming influencer with approximately 637,000 subscribers. She is famous for her speedrun content where she learns the strategies for difficult games and quickly finishes them, and her witty banter has earned her even more love!

YouTuber Purin PlayStation Game Live Stream
(Source: Purin Twitch)

Purin raised fans’ expectations by announcing the game live stream in advance, and then proceeded with the live streaming broadcast through the internet broadcasting platform Twitch.

Purin was so immersed in the game that the live broadcast continued for 11 hours and 30 minutes, far beyond the original schedule of 1 hour and 30 minutes. During the broadcast, we added elements of audience participation such as quiz events, presented game vouchers, and received good responses from viewers.