2020 ASEAN-KOREA Innovative Culture Forum Influencer Marketing

2020 ASEAN-KOREA Innovative Culture Forum
Influencer Marketing

The 2020 ASEAN-KOREA Innovative Culture Forum was launched to provide a platform for dialogue on cultural exchange and cooperation between Korea and ASEAN. Since then, the forum has been held regularly, and it has become a meaningful event that provides a foundation for the continuous mutual growth and mutual growth of culture, arts, and cultural industries between Korea and ASEAN, and presents new discourses.

The first ASEAN-KOREA Innovative Culture Forum held in 2020 was held online, non-face-to-face, due to the aftermath of COVID-19. Influencer marketing was utilized to effectively publicize the forum held online, non-face-to-face. Let me introduce the content!

2020 ASEAN-KOREA Innovative Culture Forum Influencer Marketing Strategy

Influencer marketing was essential to effectively promote the non-face-to-face online forum!

YouTube Branded Content Marketing
(Source: Kimbab Family YouTube)

In line with the purpose of the 2020 ASEAN-KOREA Innovative Culture Forum, we selected family influencers consisting of Koreans and Indonesians, the leading country of ASEAN, and wanted to borrow the voices of influencers who are well-versed in the culture and local situations of Korea and ASEAN.

It was a way to effectively promote the 2020 ASEAN-KOREA Innovative Culture Forum to locals in Indonesia as well as in Korea.

Indonesian Influencer - YouTuber Kimbab Family

2020 ASEAN-KOREA Innovative Culture Forum YouTube Content
(Source: Kimbab Family YouTube)

2020 ASEAN-KOREA Innovative Culture Forum YouTube Content
(Source: Kimbab Family YouTube)

Kimbab Family is a popular YouTube channel run by an international couple, a Korean father, an Indonesian mother, and their three children, who upload lovely videos of their daily lives with their family.

In order to effectively promote the 2020 ASEAN-KOREA Innovative Culture Forum, Kimbab Family introduced the purpose of the event and showed the children the ‘Feel the Rhythm of Korea’ video created by the Korea Tourism Organization to naturally develop interest in Korean culture.

The children dancing to the music and having fun made the viewers smile. The ‘Feel the Rhythm of Korea’ video was fixed at the bottom of the screen so that locals in ASEAN, including Indonesians who are not familiar with the video, could also watch it and become interested.

The video received an explosive response with over 440,000 views, over 32,000 likes, and 1.8 thousand comments. AvocadoGiant was able to feel the power of influencer marketing once again through the 2020 ASEAN-KOREA Innovative Culture Forum influencer marketing!