Mars, Eclipse Influencer Marketing

ECLIPSE Influencer Marketing Campaign
YouTube&Instagram PPL,
SNS Viral

Avocado Giant, an influencer digital advertising company, has a team of marketing experts who can communicate in English and has maintained steady relationships with global companies.

In April 2023, we conducted an influencer campaign to improve the brand image with Eclipse, a global candy brand we have been working with for a long time. This was to effectively imprint the image of Eclipse as an essential item in everyday life.

Global company Eclipse influencer marketing strategy

Global candy brand, Eclipse

Eclipse has a powerful refreshing feeling, as if brushing your teeth, and has a sweet taste even without sugar, so it has become a daily necessity in various places such as bags, office drawers, and inside the car.

In order to inform more people about this, we collaborated with a highly influential mega-influencer to appeal situations in which it is good to use Eclipse in daily life, and with a comedian Instagram influencer, we wanted to provide bold and short fun through reels content.

YouTube PPL - Neighborhood Kang Nami

Eclipse x Neighborhood Kang Nami Advertisement
(Source: Neighborhood Kang Nami YouTube)

Neighborhood Kang Nami is the YouTube channel of Kangnam, a celebrity who is popular for his poor Korean and comfortable vibe, and has 660,000 subscribers. He is widely loved by showing off his friendly and diverse charms that he could not fully show on broadcast.

Mukbang Influencer Heebab x Neighborhood Kang Nami
(Source: Neighborhood Kang Nami YouTube)

Mukbang Influencer Heebab x Neighborhood Kang Nami
(Source: Neighborhood Kang Nami YouTube)

Mukbang Influencer Heebab x Neighborhood Kang Nami
(Source: Neighborhood Kang Nami YouTube)

Mukbang Influencer Heebab x Neighborhood Kang Nami
(Source: Neighborhood Kang Nami YouTube)

The content with Eclipse was about Gangnam personally making a dish using ramen by inviting famous mukbang influencer Heebab. By naturally connecting with the flow of eating Eclipse after a meal, we were able to expose the product as if it were a direct but everyday occurrence.

YouTube Eclipse ppl ad comment
(Source: Neighborhood Kang Nami)

Hibab’s fans, who have about 1.56 million subscribers, also flocked to the video and it continued to be a hot topic. As of November 23, it has a whopping 830,000 views and 95,000 likes.

Instagram Marketing -Comedian Kim Jae-woo

Mega Instagram Influencer Comedian Kim Jae-woo
(Source: Kim Jae-woo Instagram)

Because of the popularity of short form, Instagram Reels remain a powerful and popular promotional tool. You can emphasize the desired image in a short period of time, which has the effect of creating a strong impression on the product in a short period of time.

This Eclipse Reels marketing was conducted with mega Instagram influencer and comedian Kim Jae-woo.

Kim Jae-woo is famous for his content that depicts his daily life with his wife in a romantic and fun way.