Navipharm Bicrome Instagram toon Marketing

Navipharm, nasal probiotics Bicrome
Branded Instagram toon Marketing

Recently, there are many Instagram toons on Instagram that reflect the artist’s individuality. Instatoon is a combination of the words Instagram and webtoon, and refers to a type of comic series that is serialized on a personal SNS channel based on personal experiences or stories seen or heard. It is gaining popularity because of its new charm that is different from webtoons.

Thanks to the popularity of Instatoon, companies are also operating Instatoon accounts or collaborating with Instatoon artists to create branded content. Instatoon ads have the advantage of being able to naturally promote products or services by incorporating them into stories, and have a large following, so they have a high ripple effect.

How about the Instatoon advertising campaign conducted by Avocado Giant, an agency that carries out digital integrated marketing?

Navipharm Bicrome Branded Instatoon Marketing Strategy

Navipharm Bicrome (Source: Bicrome)

As of November 2019, Bicrome, launched by Navipharm, is Korea’s first nasal immune probiotic and comes in two types: one for adults and one for children. Bicrome aimed to increase brand and product awareness among housewives who mainly purchase dry food.

Because it is a health functional food, rather than general viral marketing, we needed marketing that utilizes the voices of credible influencers while naturally informing people of the product’s features and effects.

Accordingly, Avocado Giant, a digital integrated marketing agency, proposed an Instatoon advertising campaign that collaborated with famous Instagram momtoon artists to create branded cartoons. With the help of Mamtoon writers, we were able to easily convey product information that could otherwise be difficult and stiff, and we encouraged people’s active participation by holding a comment event on the writers’ Instagram accounts.

Bicrome x Na Yu-jin

Health functional food brand Instatoon marketing
(Source: Na Yu-jin Instagram)

The first Insta Momtoon writer to work with Bicrome was Na Yu-jin, a famous writer who has serialized Naver webtoons such as “Woongk” and “Everyday flying”.

increased brand intimacy by creating an Instatoon using the popular Naver webtoon “Everyday flying”, which depicts the daily lives of a baby bird and a mother bird, and the elephant character from Bicrome.

The product information was easily conveyed through a bright and cute Instatoon, and the Instatoon was uploaded with a mention of the author’s child actually consuming the product, which drew a positive response from followers.

Bicrome x Sundayb

Branded Instatoon Advertisement
(Source: Sundayb Instagram)

The second Instatoon artist to work with Bicrome was Sundayb

Author Sundayb naturally introduced the product by sharing his own experience of suffering from a runny nose and stuffy nose through an Instatoon.

In addition to introducing the features of Bicrome products, the Instatoon thoroughly checked product information, increasing product reliability and receiving positive responses such as 2.2 thousand likes. also completed a successful brand Instatoon campaign by encouraging follower participation through a comment event.

Bicrome x Bashi

Bicrome Instatoon Marketing
(Source: Bashi Instagram)

The third Instatoon artist to work with Bicrome is Bashi. Every webtoon that is serialized is receiving a lot of love from readers.

Bashi naturally highlighted the product’s unique features through a branded Instatoon utilizing sister characters, and recorded high numbers such as 2.6 thousand likes. also held a comment event to encourage active participation from followers.

Since this was a health functional food product that had to appeal to the effectiveness and efficacy, Avocado Giant and Bicrome wanted to approach the consumers in a more friendly and less burdensome way. Instatoon has been a very effective medium.