Pulmuone Halal Certified Ramen Indonesia Instagram Marketing

Pulmuone Halal Certified Ramen

Indonesia Instagram Influencer Marketing

Korean ramen has recently been gaining popularity not only in Korea but also around the world. In 2013, Pulmuone, a leading food company in Korea, was the first domestic ramen company to obtain the strict Halal certification and entered the Indonesian market!

Indonesia has a high demand for processed foods due to its high economic growth rate and rapid urbanization, and it boasts the world’s fourth largest population. In particular, it has a high proportion of young people, making it the first country for domestic companies attempting to enter Southeast Asia.

To increase brand awareness of Pulmuone’s Halal-certified ramen, global digital marketing agency AvocadoGiant joined forces.

Pulmuone Halal Ramen 4 Types Indonesian Influencer Marketing Strategy

Pulmuone Halal Certified Ramen
(Source: Pulmuone)

Pulmuone Halal Ramen consists of four flavors and is a healthy natural food product that is not fried in oil. Pulmuone was the first in Korea to receive the Halal certification mark from JAKIM, which is considered the best Halal certification agency in the world, and entered the Indonesian market.

We created content with Indonesian influencers who frequently upload Korean Wave content and have many local fans, and distributed it on Instagram, a SNS channel that is widely used by locals, to stimulate curiosity about the product and increase awareness.

Of course, in addition to Instagram, we also conducted PPL on popular Indonesian YouTube channels. If you are curious about Indonesian YouTube influencer marketing, please refer to the link below!

210103 Pulmuone Halal Ramen
YouTube PPL Advertisment

Pulmuone Halal Ramen 4 Types Indonesia Influencer Marketing

Mega Influencer Korea Leomit

Indonesian Influencer Marketing Korea Leomit
(Source: @hansoljang110)

Korean influencer Korea Reomit is a popular Indonesian influencer who has lived in Indonesia since he was young and does all of his filming and subtitles in Indonesian.

We produced a video of Pulmuone Halal Jjajang Ramen, a premium Korean ramen, cooking and eating it ourselves, introducing the product in detail, and achieved approximately 240,000 views, increasing awareness of Pulmuone Halal certified ramen.

Pulmuone Halal Ramen 4 Types Indonesian Influencer Marketing

Mega Influencer Kimbab Family

Influencer Kimbab Family Branded Content
(Source: @kimbabfamily.official)

Kimbab Family is an international couple with Indonesian and Korean nationalities. They mainly upload content showing their daily lives, such as cooking and eating, so they were a good fit for introducing Pulmuone Halal Ramen.

Kimbab Family’s natural Instagram brand PPL advertisement introducing Halal Ramen received a good response of over 30,000 likes. They were also able to increase synergy by simultaneously marketing Kimbab Family’s YouTube channel.

In addition, we created and distributed Instagram content with Indonesian micro-influencers to stimulate people’s curiosity and elicit positive responses, and successfully introduced Korean food products that were entering Indonesia for the first time through local Indonesian influencer marketing!