Pulmuone Halal Certified Ramen Indonesia Marketing

Pulmuone Halal Certified Ramen,

Indonesia YouTube Influencer Marketing

Thanks to the global K-POP craze, interest in Korean products and content such as K-beauty and K-dramas is also increasing, which is reflected in the increased demand for K-products. In particular, the popularity of Korean ramen, which frequently appears in dramas and movies, is growing without any signs of abating.

In 2013, before the popularity of K-ramen became this high, Pulmuone was the first domestic ramen to obtain halal certification and entered the Indonesian market. In 2021, when the K-food craze was in full swing, Pulmuone wanted to increase brand awareness and familiarity among locals who may be somewhat unfamiliar with Korean ramen by utilizing Indonesian influencer marketing.

Pulmuone Halal Ramen 4 Types Indonesia YouTube Marketing Strategy

Pulmuone Halal Certified Ramen
(Source: Pulmuone)

In Indonesia, where 87% of the population is Muslim, halal certification is required to sell food and beverage products. Pulmuone has introduced halal certified ramen to enter the Indonesian food market.

If you have successfully entered the Indonesian food market? Next, it is time to properly promote the product!

AvocadoGiant, a global digital marketing agency, chose YouTube, the most used SNS channel by Indonesians, to effectively promote Pulmuone Halal Certified Ramen. They created various concepts of content with Indonesian influencers, such as spending a day with only Korean food, following Korean cooking recipes with Korean ramen, and creating their own ramen recipes, to attract the interest of locals.

Pulmuone Halal Ramen 4 Kinds Indonesia YouTube Marketing

Kimbab Family

Kimbab Family YouTube Channel
(Source: Kimbab Family YouTube)

Indonesian YouTube Marketing
(Source: Kimbap Family YouTube)

Indonesian YouTube Marketing
(Source: Kimbap Family YouTube)

Kimbab Family, with 2.78 million YouTube subscribers, is a YouTube channel run by an Indonesian wife and a Korean husband.

Since it is a channel that mainly uploads content about families, they were able to naturally introduce the products through the couple boiling ramen together and talking, and were able to instill a positive brand image for the products.

Pulmuone Halal Ramen 4 Types Indonesian YouTube Marketing

Tasyi Athasyia

Indonesian YouTuber (Source:: Tasyi Athasyia YouTube)

Southeast Asian Food Marketing
(Source: Tasyi Athasyia YouTube)

Southeast Asian Food Marketing
(Source: Tasyi Athasyia YouTube)

Tasyi Athasyia is an Indonesian mega influencer with 3.13 million YouTube subscribers who mainly uploads videos reviewing food from around the world or videos of herself cooking it. Pulmuone Halal certified ramen with various ingredients added to the ramen recipe, naturally stimulating the curiosity of local people by providing useful information and product information.

Pulmuone Halal Ramen 4 Kinds Indonesia YouTube Marketing

Ken & Grat

Indonesian Influencer
(Source: Ken & Grat YouTube)

Indonesian Food Marketing
(Source: Ken & Grat YouTube)

Indonesian Food Marketing
(Source: Ken & Grat YouTube)

Ken & Grat is also a mega influencer with 2.9 million YouTube subscribers, and is a foodie channel that searches for delicious food.

Ken & Grat introduced a recipe for Budae Jjigae Ramen using Pulmuone Halal certified ramen, and after the dish was completed, they made a video explaining the product’s special features such as halal certification and low calories to increase brand and product favorability.

Pulmuone Halal Ramen, which conducted influencer marketing with popular YouTubers in Indonesia, carried out various activities such as naturally eating ramen in daily life or introducing recipes and features. It was inevitable that it would quickly approach Indonesians who eat a lot of halal products by imprinting the product on them, right?