RIOmare Influencer Marketing in korea

RIOmare’s Influencer Marketing

RIOmare, renowned for its premium canned tuna made with the finest ingredients, is the leading tuna brand in Italy. To enhance brand awareness in Korea, RIOmare partnered with influencer marketing company Avocado Giant. This collaboration aimed to leverage the power of influencer marketing to communicate RIOmare’s product quality and expand its consumer base. 🤝

Global food brand RIOmare's influencer marketing strategy

Digital Marketing Case Study of RIOmare brand
(Source: RIOmare Youtube)

RIOmare’s products are distinguished by their use of high-quality virgin olive oil, tuna, and salt. The challenge from a marketing perspective was to highlight these attributes authentically while increasing brand recognition in the Korean market.

Avocado Giant determined that influencer marketing would be the most effective strategy for achieving these objectives.

Mega YouTube Channel Sung Si-Kyung

RIOmare Youtube PPL content
(Source: Sung Si Kyung Youtube Chennel)

The first influencer selected was mega YouTuber Sung Si Kyung, who has 1.83 million subscribers. Known primarily as a singer, his channel focuses on food content like restaurant reviews and his own recipes. His passion for cooking made him a perfect fit for promoting RIOmare.

RIOmare Youtube PPL content by Sung Si Kyung
(Source: Sung Si Kyung Youtube)

RIOmare Youtube PPL content by Sung Si Kyung
(Source: Sung Si Kyung Youtube)

Sung Si Kyung highlighted RIOmare tuna cans without exaggeration, showing his audience how to use the product in his recipes. His authentic approach made the paid promotion feel natural.

By April 2024, his RIOmare video had approximately 210,000 views, 6,300 likes, and 377 comments–a significant success!

RIOmare Youtube PPL
(Source: Sung Si Kyung Youtube)

Mega Instagrammers Kim Jae-woo, So Yoo-jin, Shim Eu-ddeum

Mega Instagramer PPL (source: Kim Jae-woo Instagram)

Meet our next influencer, the hilarious comedian Kim Jae-woo, who has a whopping 1.97 million followers. His Instagram is a treasure trove of witty and heartwarming posts about his wife, turning each upload into an instant hit. Get ready to laugh and feel the love with Kim Jae-woo’s delightful content.

The first PPL reel was a delightful hit, featuring our influencer donning an Italian persona and whipping up delicious dishes like pizza, pasta, and sandwiches using Rio Mare tuna for his wife. This fun-filled content garnered an impressive 841K views as of April 2024.

The second reels had a fun outing theme, showcasing the super convenient Rio Mare tuna salad that’s perfect for enjoying outdoors. And guess what? This reel garnered a whopping 1.679 million views.

Mega Instagramer PPL (source: Kim Jae-woo Instagram)

RIOmare Instagram Reels PPL (Source: Soo Yoo-Jin Instagram)

Joining the campaign was actress So Yu-jin, known for her exceptional cooking skills and charming everyday content, reminiscent of Baek Jong-won. She shared a lovely reels where she made Riomare tuna sandwiches with her kids. This heartwarming video resonated with the 30s and 40s demographic, racking up an impressive 202K views!

The final reels featured popular women’s health influencer, Shim Euddeum. She showcased a “What I eat in a day” concept, where she exclusively relied on Rio Mare tuna for all three meals, promoting a healthy lifestyle. This content garnered 270K views and 14K likes, receiving overwhelmingly positive feedback.

Riomare Instagram Reels PPL
(source: Shim Eu-ddeum Instagram)

Instagram & Naver Blog Viral Marketing

RIOmare’s SNS Viral Marketing (Source:Instagram)

Besides these mega influencers, RIOmare worked with 19 other influencers across fitness, lifestyle, parenting, and cooking. This included 9 macro influencers and 10 micro influencers, reaching around 3.2 million followers through Instagram feed posts.

RIOmare’s Naver Blog Marketing (Source: Goldday Blog)

On Naver Blog, RIOmare collaborated with three power bloggers, each attracting over 20,000 daily visits. These bloggers created high-quality image and recipe content, boosting product awareness among portal search users.